Aashirvaad Shudh Chakki Atta (Special Chapatti Whole Wheat Flour) - 10 Kg

Aashirvaad, a flagship brand from ITC Limited, brings over two decades of expertise in grain science and food safety to every pack of Shudh Chakki Atta. Launched in 2002, it pioneered branded atta in India and remains the market leader through its uncompromising quality standards. The brand’s proprietary 4-Step Advantage Process—Sourcing, 3-Stage Cleaning, Chakki Grinding, and Nutrition Lockage—ensures that grain integrity and nutrient density are preserved at every stage. The flour is milled using a modern chakki (stone-mill-inspired) process that retains natural fibre, flavour, and aroma, yielding chapatis that are soft, pliable, and stay fresh longer. With a 100% whole wheat formulation and zero maida, it supports balanced nutrition for everyday wellness. Further innovation within the Aashirvaad range includes variants like Sugar Release Control Atta, Select Sharbati Premium Atta, and Multigrain Atta—designed to address specific dietary preferences without sacrificing traditional taste.

This variant is ideal for daily use in Indian households seeking a reliable, hygienic, and nutritious base for rotis, parathas, and other wheat-based preparations. It undergoes ITC’s Zero Human Contact manufacturing protocol—from grain intake to final packaging—for enhanced safety and consistency. The product carries a Best Before date of 23 November 2025 (though the printed expiry on the pack always takes precedence). For optimal shelf life, avoid exposure to humidity and pests. Aashirvaad Shudh Chakki Atta is vegetarian, non-GMO, and free from artificial additives or preservatives—making it a wholesome choice for health-conscious families.